Membership-Driven Cycling Community & Race Management Platform

Greater Groningen, Netherlands

A community-led gravel cycling organisation needed more than a promotional website. Rider profiles, race records, membership access, exclusive content, and second-hand cycling listings needed to operate within one connected digital ecosystem.

The goal was a distinctive, community-first platform that could support recurring memberships while letting the organisation independently manage its growing cycling community.

Penaxis designed and developed a responsive, CMS-powered platform featuring:

• Individual rider profiles connected with racing histories
• Upcoming race publishing and completed race archives
• Dedicated race pages with reports, results, riders, and imagery
• Paid registration and member authentication through Memberstack
• Recurring annual membership payments through Stripe
• Public and members-only races, pages, and community content
• Cycling marketplace with seller details, pricing, and enquiries
• Relational CMS architecture connecting riders, races, and reports
• Dynamic filtering for riders, races, and marketplace listings
• Custom administration for sponsors, members, and community content

The platform was structured so the client could publish races, maintain records, moderate listings, and expand its content without routine developer support.

The solution transformed a conventional cycling website into a functional digital home for the entire community.

• Riders, races, memberships, and listings consolidated into one platform
• Recurring revenue introduced through annual paid memberships
• Payment status automatically tied to content permissions
• Long-term rider profiles and performance histories preserved
• Exclusive races and content offered to active members
• Reduced manual membership and access verification
• A dedicated equipment marketplace for cyclists
• New races and community content published through reusable templates